Serp Solutions author
Peter Ngo
Peter writes about practical SEO, link building, digital PR, AI, and the systems behind consistent campaign delivery. His focus is useful, repeatable work with clear evidence boundaries—not ranking promises or tactics detached from a real audience.
Connect with Peter on LinkedInWhat Peter covers
Peter’s articles focus on SEO, link qualification, digital PR, applied AI, publisher relevance, content strategy, campaign measurement, and the operational decisions that separate useful work from empty activity.
How the guidance is prepared
Peter writes and reviews the articles attributed to him. The process starts with the reader’s decision, separates practitioner judgement from verifiable claims, links important claims to primary sources, and uses worked examples or clearly labelled hypotheticals where private campaign data cannot be published. Material revisions change the article’s modified date.
Start with the organic link-building guide
Use Peter’s 5R framework to evaluate relevance, editorial reason, readership, destination choice, and whether a link deserves to remain.
Read the guide