Serp Solutions blog
Guides, reviews and lessons from the SEO work we do for agencies.
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What Makes Original Research Link-Worthy? 7 Experts Explain
7 Sep 2026 11 min read
What would make someone use your research in their article? I asked seven SEO and digital PR experts, and here’s what I’d take from their answers for your next study.
A sustainable link-building system prioritises relevant assets, repeatable relationships, quality control, and links that remain useful over time.
Link building can increase organic traffic, but only when links reinforce relevant pages, useful content, and a technically sound website.
A straightforward process for choosing a target, creating a linkable reason, qualifying publishers, conducting outreach, and measuring results.
A practical decision matrix for choosing a natural link-building technique by evidence, fit, time to value, and failure risk.
The checks I would make before starting an organic link building campaign, from choosing the page to reviewing relevant websites and sending the first email.
What makes a backlink organic? I’ll walk you through earned, paid and self-created links so you know what to look for and what questions to ask.
A practical framework for earning relevant links through useful assets, credible outreach, guest contributions, and consistent follow-through.
Put the thinking into practice
